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Our vision and values

We believe that everyone deserves a quality home
Our vision is that everyone deserves a quality home that provides them with the opportunity to live a better life.

We believe that homes matter to everyone – our mission is to combine our social purpose and commercial drive to create homes and neighbourhoods everyone can be proud of.

As a regulated charitable housing association, we reinvest all the money we make into new and existing homes, creating successful communities and providing services for our residents.

This makes us one of the UK’s most successful independent social businesses.

Our values


We firmly believe that our corporate values should sit at the foundation of everything we do.

People

we care about the happiness and wellbeing of our customers and our employees

Passion

we approach everything with energy, drive, determination and enthusiasm

Inclusion

we draw strength from our differences and work collaboratively

Responsibility

we own problems and deliver effective, lasting solutions

Impact

we measure what we do by the difference we make

Father running after child in garden

Our purpose

We provide homes and neighbourhoods everyone can be proud of
Diverse couple at home. Dad kisses daughter

Ethics and diversity

We believe that diversity and inclusion is vital to delivering our social mission
corporate strategy booklet

Our five-year Corporate Strategy

Our five-year Corporate Strategy sets out our ambitions and our three major priorities