Better homes detail Charcoal texture 7

Our vision and values

We believe that homes matter to everyone
Our vision is that everyone has a quality home they can afford.

We believe that homes matter to everyone – our mission is to combine our social purpose and commercial drive to create homes and neighbourhoods everyone can be proud of.

As a regulated charitable housing association, we reinvest all the money we make into new and existing homes, creating successful communities and providing services for our residents.

This makes us one of the UK’s most successful independent social businesses.

Our values


we care about the happiness and wellbeing of our customers and our employees


we approach everything with energy, drive, determination and enthusiasm


we draw strength from our differences and work collaboratively


we own problems and deliver effective, lasting solutions


we measure what we do by the difference we make

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Our purpose

As a charitable organisation, everything we do begins with our social purpose
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Ethics and diversity

We believe that diversity and inclusion is vital to delivering our social mission
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Our Corporate plan

Our new corporate plan will enable us to focus on six 'Change the Business' priorities