L&Q charcoal textured image on content page header

Our vision and values

Our main aims are to make sure that every resident had a safe and decent home, as well as access to services they can rely on.

Our vision

Our vision is that everyone deserves a quality home that gives them the chance to live a better life.

We believe that homes matter to everyone – our mission is to combine our social purpose and commercial drive to create homes and neighbourhoods everyone can be proud of.

As a regulated charitable housing association, we reinvest all the money we make into new and existing homes, creating successful communities and providing services for our residents.

This makes us one of the UK’s most successful independent social businesses. 

Our values

We’ve always been a values-led organisation and our values underpin everything we do.

  • People
    We care about the happiness and wellbeing of our customers and our employees.
  • Passion
    We approach everything with energy, drive, determination and enthusiasm.
  • Inclusion
    We draw strength from our differences and work collaboratively.
  • Responsibility
    We own problems and deliver effective, lasting solutions.
  • Impact
    We measure what we do by the difference we make.

Related content

The front cover of L and Q's Corporate Strategy

Our corporate strategy: Future Shape

Father running after child in garden

Our purpose

Diverse couple at home. Dad kisses daughter

Diversity and inclusion at L&Q