L&Q launches UpToYou - new rent to purchase product

Following the successful launch of its ‘UpToYou’ product in March 2009 L&Q has extended the product for households earning between £12k and £25k. This new extended product is targeted at people on the housing waiting list and in existing social housing. The new, extended UpToYou product launched at L&Q’s Southbury Apartments in Enfield on 14 August with 21 of the available 25 homes reserved on the opening weekend.

David Montague, L&Q Chief Executive, said “UpToYou has been so popular since we launched it last year that we are adapting it to suit people who don’t earn enough or have sufficient deposit to buy now but have an aspiration to in the future. We are looking at a future characterised by increasing demands on social rented homes, fewer people able to purchase outright and a huge and growing hole in the middle. UpToYou is designed to fill that growing gap, providing much needed, sustainable home ownership."

Download the press release in full to find out more on the launch of UpToYou