Our values
Our mission
Our mission at L&Q is:
Creating Places Where People Want to LiveFor us that means two things:
- Maximising resident satisfaction with our homes, services and neighbourhoods.
- Responsible growth through new, sustainable investment models and new housing options that increase choice and mobility.
Creating Places Where People Want to Live is more than our
corporate mission, it is a passion that drives us to work together
with a common focus.
Our values
We are united by a common set of values:
- Passion - watch a short video about passion at L&Q
- Responsibility - watch a short video about our attitude to
responsibility
- Trust - watch a short video about trust at L&Q
- Learning - watch a short video about L&Q as a learning
organisation
- Diversity - watch a short video about diversity at L&Q
Our values reflect what we expect from our staff in order to help us best meet the needs of our residents and to provide a place they can call home.

