Our mission and our values
You can find out more about L&Q's mission and our values on this page.
Our mission
Our mission is:
Creating places where people want to live
For us that means two things:
- Maximising resident satisfaction with our homes, services and neighbourhoods.
- Responsible growth through new, sustainable investment models and new housing options that increase choice and mobility.
Both of these are vital to our continued success as the leading provider of affordable homes and services in London and the South East.
Our values
We are united by a common set of values:
- Passion - watch a short video about passion at L&Q
- Responsibility - watch a short video about our attitude to
responsibility
- Trust - watch a short video about trust at L&Q
- Learning - watch a short video about L&Q as a learning
organisation
- Diversity - watch a short video about diversity at L&Q
Creating Places Where People Want to Live is more than our corporate vision, it is a passion that drives us to work together with a common focus, satisfying the need from so many people for a place to call home.
Everyone at L&Q takes personal responsibility to ensure that residents get the best possible service we can give.

